Nobumichi Asai - the next generation of makeup artistry

date:08.02.2016 by:Nobumichi Asai,

OMOTE / Real Time Face Tracking & Projection Mapping receive the Prix of ARS Electronica 2015

on N/A, by Nobumichi Asai, photography & text via nobumichiasai.com

 

Nobumichi Asai talk about his latest project, which won the Prix of the ARS Electronica in 2015.

 

 

Face-mapping technology already exists, often used in marketing initiatives.  But I wanted to focus on the expression of [beauty] and [make-up art] instead of technological gimmicks and impacts.  But this demands a higher level of technological precision.  A subtle mismatch in projection would ruin the effect. 

 

The team also wanted to express Japanese beauty to the world.  Kuwahara said, ‘When imagining global definition of Japanese esthetics, philosophy, and virtue onto a face, I thought about the cosmetics commercial featuring Sayako Yamaguchi, which I saw in my childhood.  In my mind, Japanese women have bewitching, ethereal, and sophisticated qualities that are unique.  To communicate Japanese beauty, I particularly focused on these attributes and chose Ms. Sekimizu as our model, instead of someone else with more structured features and big double-eyelid eyes.’ 

When I look around nowadays, it is quite rare to see women with traditional Japanese esthetics.  My intention is not to communicate [make-up] as influenced by other cultures, but to express [kesho (Japanese word for make-up)], Japan’s unique set of esthetic ideals that have been passed on through generations.  I feel that conveying this message is important for the traditional and cultural esthetic ideals of [kesho] to thrive.

 

Additionally, [Japanimation] is also an art form, a subculture that is unique to Japan.  I personally like manga and animation, and looked for particular motifs from them.  ‘Ghost in the Shell’, ‘Battle Angel Alita’, ‘Space Cobra’ and ‘Jo Jo’s Bizarre Adventure’ are some examples.

 

 

 

Additionally, [Japanimation] is also an art form, a subculture that is unique to Japan.  I personally like manga and animation, and looked for particular motifs from them.  ‘Ghost in the Shell’, ‘Battle Angel Alita’, ‘Space Cobra’ and ‘Jo Jo’s Bizarre Adventure’ are some examples.

 

What’s most important, is thinking about what message to convey through rich facial expression and power of communication.  Nothing is set in stone, but I hope to express message of ‘love & peace’ in my next work.

 

 

The real essence of technology art exists in the coexistence of 2D and 3D realms, like projection mapping.  For example, holograms, 3D printers and AKB48.  They all share spatial experiences that is physical and real. Generally, I think people are attracted to and have the desire to create this type of spatial existence that is both real and physical.

Additionally, this field attracts media artists who are more focused on technology, but I feel too much emphasis on technology potentially weakens [expression].  My background in science and my extensive work in [expressive] form give me the right balance. New values are created when foreign or diverse things merge.

As business, I hope to continue creating work that is enjoyable, beautiful, and entertaining for everyone.  As for my personal work, I hope to explore ways to express universal peace.  I believe that technology will give me new and unlimited possibilities.

 

Read the original article here.

 


 

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