Jeremy Scott, the Donald Trump of American fashion?
Debating Style, Courtesy of Jeremy Scott and Carolina Herrera
On September 14th, by Vanessa Friedman, photograph by Bebeto Matthews/Associated Press, via NY Times
Is Jeremy Scott the Donald Trump of American fashion? Not in terms of politics — definitely not in terms of politics — but in terms of positioning? Mr. Scott, after all, is an oft-dismissed polarizing outsider who built his brand beyond the system by mocking fashion’s orthodoxies. He has been categorized as an entertainer and a disrupter, with emphasis on show rather than substance. Yet his approach — Instagram-ready, direct to pop culture consumers — has resulted in a documentary “The People’s Designer”; a stint redesigning the Video Music Awards Moonman statuette, and a second job as creative director of the global brand Moschino. Plus, this week: Mr. Scott’s largest show to date, in front of the singer Rita Ora and the actress Lucy Hale and a chunk of the cast of the TV show “Empire,” including Bryshere Gray.
His success is impossible to ignore, whether or not you liked the extended riff on bouffants, the B-52s, ’60s mod and cartoon caricatures he offered in pastel shades of patent, cotton knit and silk. Costumey it was, down to the plastic disc dresses and zap gun prints, but it also had a good-humored energy of its own that has effectively shaken up the fashion field.
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