With 3D and VR, Chinese tailor aims to help more find 'perfect fit'

date:15.06.2016 by:YDLFN News Team,

Nike's Soccer Collection Fuses Advanced Materials and Dark Fashion 

date: 31.05.2016 by: Diana Arhir via www.psfk.com, image credits with courtesy of the www.psfk.com





Activewear all tends to have a similar aesthetic, with bright colors and sporty lines, designed to be functional, easily visible and on the more colorful side of fashion. For those who prefer a more dark and sleek style, NikeLab has come out with a new line that combines haute style with the advanced materials of Nike’s apparel.

Made with Balmain’s designer Olivier Rousteing, the Football Nouveaux is the second collaboration in NikeLab’s Summer of Sport. The collection contains both footwear and apparel, with several different styles of sneakers as well as male and female options. Each of the items has black and gold colors as well as a multitude of embellishments, and are based off of existing Nike items. The sneakers are new takes on Nike Football’s four silos: Mercurial, Magista, Hypervenom and Tiempo. In this way, Nike customers get the same fits they know and love as well as the materials they trust with new colors and aesthetics.

Jarrett Reynolds, NikeLab Senior Apparel Design Director, explains that Rousteing was as concerned with the overall look of the collection as well as its practicality for its wearers: “Olivier was obsessed with the complete look, making sure each piece worked together—not just within the men’s and women’s collections, but also between the two. At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport.”

Rousteing has been showing off the collection on his Instagram, modeling with the collection to show off its glamorous sportiness. He even brought in Portuguese soccer superstar Cristiano Ronaldo to model the shoes, though that was before the athlete won the UEFA Champions League for his team, Real Madrid, with a decisive penalty kick.

Original Information here.


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